Yard signs are the ideal way to make a statement without speaking. The message can be displayed in exact words for all to see. The sign can be put up for as long or as short a time as the signmaker wishes. While it might be a simple message, it should be something worth saying. The display might be personal or commercial. Nearly anyone can do it with a little bit of professional help.
Do It Yourself
Yard signs can now be designed and created by anyone with computer access. Design-your-own sign companies are available online to help people who can put the concept down visually, but do not have the means to actually create it. Lettering can be cut out and applied to plastic or aluminum inserts. The sign company can put them together or just send the pieces for later assembly. The metal or plastic sign stands hold the standard rectangular inserts. Depending on the positioning of the yard sign, the message can be printed on one or both sides.
Personal
Yard signs can convey a personal announcement to anyone passing by the home or business. It can be put up by someone inside or in their honor. For example, one popular yard sign simply says, Welcome Home. Whether it is the return of a sailor from a recent military deployment or a college student visiting on spring break, the joyful appreciation of their safe arrival is worthy of a public announcement. A birthday is another noteworthy occasion. Adding graphic images can enhance the message with balloons, birthday cakes or anything that can be cut out of adhesive vinyl.
Commercial
Marketing is critical to doing business. Posting the contractor’s name in a frame on the property where work is being done is one inexpensive means of marketing. Some customers might not like it. In some areas it is customary for the person whose yard is hosting the advertisement to get a little discount. Taking 10 percent off the final bill is probably cheaper than paying for any newspaper advertisement in town. All that is needed is the business name, telephone number and their specialty. Double-sided signs can catch street traffic from both directions. For business owners working out of their own home, this is simply free advertising. Product specials and local deals can be posted from time to time to keep people interested in the signage and attract as much attention as possible.